Assignment #1

1.  Automobile – Chrysler “America, The Beautiful Maker of Cars” – Emotional

2. Retail – Zappos “Dressing up is all fun and games again” – Emotional and Feature

3. Technology – iPhone 5s “Desktop power. Pocket size.” – Feature

4. Packaged Goods or Consumer Products – Lego “It’s the smallest detail that makes the biggest difference” – Feature

5. Entertainment – Girls “Happily Whatever After” – Teaser

6. Public Service – Stand Up To Cancer “Protect the men we love.” – Emotional

7. Trade – FedEx “Introducing FedEx One Rate” – Feature

8. Sports – Capri Sun “Capri Sun is a choice you can respect” – Feature

 Adult website

 Childrens website

9. Bad Ad – Paul Frederick