Assignment 5 Final

 Logo  Print Ad  Spread 1  Landing Page  Online Component  Story Board

Project Assessment

Name: Tiffany Luke

Course/Time: Jour 343 2PM

Date: 5/12/14

Project Title: PSA Campaign

Terms, Tools you learned and applied: In creating this campaign, one of the most important things I had to keep in mind was to ensure that everything had a consistent look or feel to make sure that the campaign as a whole flowed together.  One of the first things I did was set and establish, the font, color, scheme, and imagery I would be using.  When it came to design the logo, I wanted the logo to be simple to ensure that it could be scaled at different sizes.

Explain how you went about the project: Well, initially, I wanted to create a campaign centered around overfishing but I had a difficult time coming up with a print ad and copy for the campaign.  Eventually, I decided to do blood donations because I had an idea about hands being connected together by blood transfusions.  First, I created the logo for the made up company ABO (which stands for each of the blood types), making sure that the logo was able to be scaled and translated into black and white.  Next, I made the print ad with the heart and hands.  I originally wanted to include a black bar on the bottom but I liked the look of the add with just the text on top of the white background.  For the spread and the internet, I wanted to ensure that the campaign as a whole looked cohesive by ensuring that the font, colors, and images were the same.  For the commercial, I wanted to focus on the simple imagery from the print ad in order to keep things consistent.

Achieved Goals, were you satisfied with the results? I was definitely satisfied with the results. I felt very accomplished at the end of this project because it really felt like a comprehensive recap of everything I learned this semester.

Assignment 5

Creative Brief

Client:  PSA

Deliverables: 1 vertical, 1 spread. 1 logo, 1 storyboard

Product/Service: We are promoting blood donations.

Background: Without blood transfusions, 4.5 million Americans would die each year.  Furthermore,  32,000 pints of blood are used each day in the United States.  With all these facts, it is obvious that blood donations are incredibly important and necessary for the survival and health of millions of people.

Demographic/Target Audience: Everybody

Strategy: These print ads will be featured in magazines that have a lot of readers i.e. People or Real Simple.  Commercials will be placed during commercial breaks for popular shows that are family oriented, i.e. Modern Family or before Youtube videos

Objective: Encourage more people to donate blood.

Consumer Take-Away: Donating blood is important and a great way to give back.

Supporting Key Facts: There are many early symptoms to things like heart attacks or stroke.  By knowing what to look for, the chances of that person surviving increases.

Mandatories: fonts (Arial and Young & Beautiful), color scheme (black, white, red), logos, hands, veins

 

  Logo Exploration

 Print Ad Online Page Spread

 Storyboard

Assignment 4 Final

 Poster  CD Front  CD Back  Web Component

Project Assessment

Name: Tiffany Luke

Course/Time: Jour 343 2PM

Date: 4/21/14

Project Title: Concert and Charity poster

Terms, Tools you learned and applied: One of the most important things I learned about designing concert posters was the importance of using consistency in the campaign.  Consistency can be accomplished through several using several things such as fonts, color schemes, or imagery.  In this project, my primary mode of achieving consistency was through all three components.  Another cool tool I learned to use was Kular.  I had never heard about this before and I definitely plan on using it for any future graphic design projects I undertake.

Explain how you went about the project: Well, I wanted to use The Killers because they were my favorite band, and I chose the American Cancer Society because I had previously spend a whole summer volunteering for them.  I think the most important thing for me was finding a good photo to use of the band as that was one of the main pieces that was going to be featured in all of the components.  I was able to find the perfect one because the background sky was perfect for stretching out making it easier to include all the important information.  For the font, I chose Defying Gravity because there were so many ways to alternate the font style.  Also in order to make sure the font colors were consistent with the image, I used the ink dropper tool to pull the off white color from the original image.

Achieved Goals, were you satisfied with the results? I was definitely satisfied with the results. I felt like all the pieces in this project were consistent and felt like one whole campaign.  Additionally, I feel like my ending design is simple and to the point.

Assignment 4 Work In Progress

 Poster  CD Cover

Assignment #4 Initial Concepts

Creative Brief

Client:  The Killers and American Cancer Society

Deliverables: 1 Poster, CD Cover (front and back), and Online Component

Product/Service: We are promoting a charity concert where The Killers are headlining and all the proceeds will go to the American Cancer Society.

Background: Cancer is one of the leading causes of death in the United States; in the last year, 1 out of every four deaths was due to cancer.  It is more important than ever that we find a cure and prevent more people from dying.  That being said, The Killers have decided to pair up with the American Cancer Society to host a concert to raise money for cancer research.

Demographic/Target Audience: College or recently graduated students between the ages of 18 to 24 who want to listen to good music while supporting an excellent cause.

Strategy: These posters will be posted in areas with heavy foot traffic.  These posters will send people to visit our website and social media sites.  The online component will feature more information about our cause.

Objective: Have a sold out concert and raise at least $500,000 for the American Cancer Society.

Consumer Take-Away: This concert will be a lot of fun

Supporting Key Facts: The Killers are an incredibly successful and influential rock band in the United states.

Mandatories: The Killers photo, American Cancer Society, same font, color scheme, social media, website link, date, and times

 

Concept 1: Triangles

 Poster

 CD Cover

 Online

Concept 2 Circles

 CD Cover Online  Poster

Assignment 3 Part B Final

Final Logo

 Black and White
Animated Final Logo
Variations
Van

Indoor Signage
Outdoor Signage

Project Assessment

Name: Tiffany Luke

Course/Time: Jour 343 2PM

Date: 3/31/14

Project Title: Typographic and Logo Exploration

Terms, Tools you learned and applied: One of the most important things I learned about designing logos is to make sure that designs have scalability.  This is especially important because logos are sometimes shrunk to small sizes like on a business card or enlarged immensely such as on a billboard.  That being said, it was important for me to keep my logo simple in order to ensure scalability.  Another tool I learned more about during this assignment was the transform tool in Photoshop. I have only used it casually before so it was nice to have an opportunity to refine my skills a little more.

Explain how you went about the project: Well I wanted to change the Comcast logo because a lot of people expressed confusion at seeing the NBC peacock logo with Comcast.  One of the first things I did was look for a font that went had a technological vibe to it.  After browsing Dafont, I found this font called Rezland that fit what I wanted; I especially liked the letter “a” in this font because of the subtle bottom corner.  Since Comcast focused on internet, telephones, and television in their business, I wanted to find a symbol that communicated that and put it into the logo.  At first, I put a satellite into the logo, but people had a hard time seeing that it was a satellite.  Ultimately, I ended up going with a signal symbol and removed the swish.

Achieved Goals, were you satisfied with the results? I was definitely satisfied with the results. The final logo is definitely simple and easy to scale at different sizes.  Additionally, the animation was very easy to make and convey what the company is about.

Assignment 3 Part B Round 2

Revised Logo

Color Variations

On a van

Indoor

Outdoor

Assignment 3 Part B Round 1

Final Logo Color Variations Animated Logo

 Exterior Signage Interior Signage Extra

Assignment #3 Part A

 

1) Who is the Client – Amazon
2) What Personality, culture, brand attributes does the logo convey – simple, easy to use, fast, one stop shop
3) Typeface Style (try to identify actual font…know and explore your typefaces) – San Serif
4) Color evaluation – Black and Yellow
5) Competition – New Egg, other online retailers
6) Proposed audience intended to reach/market placement – Everybody who needs to buy things quick.
7) Does logo need refinement? If so, suggested improvements – No, the ad is simple enough and the subtle arrow does a great job in showing that Amazon is the perfect one stop shop.

 

 

1) Who is the Client – Tostitos
2) What Personality, culture, brand attributes does the logo convey – Fun, bright, social
3) Typeface Style (try to identify actual font…know and explore your typefaces) – San Serif, custom font
4) Color evaluation – Black, Orange, Yellow, Red, White
5) Competition – Doritos, Fritos, other chips
6) Proposed audience intended to reach/market placement – Young, college aged, perfect for party people.
7) Does logo need refinement? If so, suggested improvements – Yes, the only thing I would want to improve is to reduce the number of colors being used because it is a little too complicated.

 

1) Who is the Client – 8 Fish restaurant
2) What Personality, culture, brand attributes does the logo convey – modern, seafood restaurant
3) Typeface Style (try to identify actual font…know and explore your typefaces) – San Serif
4) Color evaluation – Red and yellow
5) Competition – other seafood restaurants
6) Proposed audience intended to reach/market placement – 25-30s with disposable income
7) Does logo need refinement? If so, suggested improvements – The only thing I would want to improve is to make the 8th fish more visible.

 

 

1) Who is the Client – Comcast
2) What Personality, culture, brand attributes does the logo convey – Futuristic and Techy
3) Typeface Style (try to identify actual font…know and explore your typefaces) – San Serif
4) Color evaluation – Black and peacock colors
5) Competition – Time Warner Cable, Dish, DirecTV
6) Proposed audience intended to reach/market placement – Everybody who needs a cable tv or phone lines.
7) Does logo need refinement? If so, suggested improvements – Yes, a lot of people see the peacock and immediately think of NBC. I believe Comcast should have it’s own unique logo that will not be mistaken for another’s.

 

Assignment #2

Original Ad

Mood Boards

Creative Brief

Client:  London Travel Agency

Deliverables: Magazine Campaign (single page and 1 spread) and Website

Product/Service: We are promoting London as a travel destination or study abroad location.

Background: London has always been seen as an easy location for traveling since English is the native language here.  Despite this perception, Paris is still one of the most traveled to European cities.  There needs to be a new campaign created to attract more tourists to London.

Demographic/Target Audience: College or recently graduated students between the ages of 18 to 24 who want to take advantage of their youth and travel.

Strategy: The current campaign that is being used is too general.  It’s core strength is in the main image that is being used.  Our strategy is to place our ads in magazines that are relevant to our targeted age group.  The ad will feature lingo that is used by this age group in order to capture their attention and also leverage the strength of having a visually appealing image.

Objective: Increase the number of people between the ages of 18-24 who travel to London and awareness for London as a destination.

Consumer Take-Away:London is a great place to have an adventure in a breathtakingly beautiful setting.

Supporting Key Facts:London is a city rich in history and historical monuments and buildings.

Mandatories: Emoticons, #nofilter

Tissue Drawings

 Initial tissue drawings

 Second round tissue drawings

Final Layouts

 1 single page (version 1)

 1 spread

 Online

Version 2

1 single page

1 spread

Project Assessment

Name: Tiffany Luke

Course/Assignment: Jour 343 Assignment 2

Date: 3/10

Project Title: Redesign a Travel Print Ad

Terms, Tools, you learned and applied: I learned a lot about the structure and layout of a print ad.  Knowing this